Shake It Records on Hamilton Avenue in Cincinnati's Northside neighborhood is the national-level anchor of the Queen City record scene. Brothers Jim and Darren Blase opened the shop in 1999, and 25 years later Shake It operates as a twin business: a retail store stocking over 25,000 vinyl titles and 15,000 CDs, and a working independent record label with national distribution. The retail and label sides feed each other in a way that almost no other American indie record shop can match, and the result is a Cincinnati storefront that regularly turns up on Midwest and national "best record stores" shortlists.
For readers arriving from our Cincinnati area guide, Shake It is the shop to start a Cincinnati record weekend at. For Northside neighborhood visitors, Shake It is the Hamilton Avenue anchor that other independent businesses on the block pair against. For national collectors of modern soul and Colemine Records releases, Shake It is one of the two or three deepest stockists in the country.
The Shake It Records Label
A shop that runs a label
Shake It Records releases new studio recordings, reissues, and archival projects under the Shake It Records imprint, with national distribution. Label releases reach subscribers and fans across the country; the retail store stocks the full Shake It catalog first, often before national release. The label focus runs heavy on Cincinnati artists and adjacent national indie rock, soul, and experimental music, reflecting the Blase brothers' decades of involvement in the local music community.
The label side of Shake It Records is the detail that separates it from a standard retail shop. Most independent record stores buy from labels and distributors. Shake It is a label. Jim Blase's A&R work and the shop's curation feed each other: what catches attention in the retail store often signals a future label signing, and the label's back catalog becomes long-term retail stock. Collectors of Cincinnati indie rock, garage, and soul keep a standing search on Shake It releases because the pressings are limited and the curatorial bar is high.
On the retail floor, this translates to a label-stocked wall that has releases you will not find at a shop without direct label connections. Modern soul and funk from the Colemine Records catalog (based at Plaid Room Records in nearby Loveland) sits alongside Shake It's own catalog, giving Cincinnati two shops with unmatched depth in that scene. Numero Group, Light In The Attic, and other curated reissue labels fill the wall alongside.
Inside the Racks
The retail floor at Shake It carries over 25,000 vinyl titles across new releases and deep used catalog, plus 15,000 CDs for the format's dedicated holdouts. The front of the store runs new releases and featured label product. The walls and back floor run organized genre bins: indie rock, punk, garage, hardcore, soul, funk, jazz, classical, country, hip-hop, experimental, and the adjacent smaller sections that each reward a patient browse.
What to dig for:
- New indie and punk releases. Fresh-off-truck pressings arrive Fridays throughout the year.
- Colemine Records modern soul and funk. One of the two deepest stockists nationally.
- Shake It label catalog. Limited pressings, Cincinnati artists, curatorial picks.
- Used vinyl with volume and depth. Weekly turnover through trade-ins and buys.
- Record Store Day exclusives. The Cincinnati RSD anchor for 20-plus years.
- Numero Group, Light In The Attic, and curator reissues. The full reissue scene, stocked deep.
- Cassettes, 7-inches, and adjacent formats. For collectors who run the full format spectrum.
Staff at Shake It are the kind of record store employees who can carry a conversation about a title you could not find the day before. Ask about a specific pressing, a label, or a genre rabbit hole, and expect a real answer. This is the shop you go to when your question is harder than the algorithm can handle.
Hamilton Avenue and Northside
Shake It Records sits at 4156 Hamilton Avenue in the heart of Cincinnati's Northside neighborhood. Northside is a historically working-class district on the northwestern side of Cincinnati, walking distance to Clifton and the University of Cincinnati, 10 minutes from downtown, and one of the most walkable independent business corridors in the city. Hamilton Avenue runs through Northside and hosts coffee shops, breweries, art galleries, restaurants, and Shake It as the music anchor.
For a day in Northside, the pairing is straightforward: Shake It for records, a Hamilton Avenue cafe for coffee, a Northside brewery or restaurant for dinner, and a music venue (Northside Tavern, The Comet) for the late evening. Northside has hosted Cincinnati's independent music scene for decades, and Shake It is the retail piece of that ecosystem. Parking on Hamilton Avenue is street parking or side-street free parking within a block.
Record Store Day in Cincinnati
Shake It Records is the Cincinnati Record Store Day anchor. Both the April RSD and Black Friday RSD events draw lines that form before 6 a.m., with the most limited exclusive pressings (Pink Floyd, Pavement, Miles Davis, The Cure, and similar) allocated in single-digit numbers per store. Serious collectors arrive with coffee, a folding chair, and a list in order of priority. The shop handles the volume efficiently and has built a reputation for fair allocation and genuine stock depth beyond the headline titles.
For visitors planning an RSD trip around Shake It, book accommodations for the Thursday night arrival, plan to queue by 7 a.m. Saturday for a reasonable chance at top exclusives, and budget the full morning for the shop. Pair with Everybody's Records on Montgomery Road for the afternoon once Shake It's crowd clears, and finish at Plaid Room Records in Loveland for a full Cincinnati metro RSD circuit.
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Best Record Stores in CincinnatiPlan Your Visit
Shake It Records
Cincinnati's national-level indie record store and label. Hamilton Avenue in Northside since 1999. 25,000-plus vinyl titles, working record label, RSD anchor.
Phone: (513) 591-0123
Hours: Mon-Sat 10am-8pm, Sun 12pm-6pm
Web: shakeitrecords.com
Discogs: Shake It on Discogs
Facebook: Shake It Records on Facebook
Getting there
Shake It Records is at 4156 Hamilton Avenue in Northside, 10 minutes northwest of downtown Cincinnati via I-74 or Colerain Avenue. From the Cincinnati/Northern Kentucky International Airport (CVG), the drive is about 25 minutes via I-71/I-74. Street parking is available along Hamilton Avenue; free side-street parking is usually accessible within a block. Northside is walkable from the Chase Avenue and Spring Grove Avenue bus stops for visitors on Cincinnati Metro transit.
Make a day of it
Budget 90 minutes minimum for a first Shake It visit; 2 hours is more typical for collectors. Pair with a Hamilton Avenue cafe (Sidewinder Coffee, Bean and Barley) for coffee before or after, a Northside brewery (Urban Artifact, Alice) for afternoon drinks, and Northside Tavern or The Comet for evening music programming. For out-of-town visitors, the full Cincinnati metro dig continues to Everybody's Records on Montgomery Road and Plaid Room Records in Loveland.
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Shake It Records FAQ
Hamilton Avenue, Northside, 25 years of Jim and Darren. Cincinnati's national-level record anchor.